Preparing for an Open House

An open house is only as productive as you are. It all starts with preparation. You need a specific plan that starts well in advance of the open house, not flying out the door the day of the open house, trying to gather up enough signs and hoping a few people show up. The purpose behind any Open House is to get appointments!

Preparation:

• Make sure the property is priced right, in good condition.
• Place open house signs in prominent places around the neighborhood.
• Place an ad online or in the local papers (Craiglist is a great venue)
• Place the open house announcement on the internet.
• Procure addresses and phone numbers from various local sources or paid lists.
• Mail an open house invitation to all of the For Sale By Owners in the area.
• Mail an open house invitation to all recent expired listings in the area.
• Mail an open house invitation to your sphere of influence that live in the area.
• Mail an open house invitation to potential move-up buyers in the area.
• Mail 100 postcard invitations to the neighborhood.
• Call the entire neighborhood and invite them to the open house.
• Walk the neighborhood with an open house invitation flyer.
• Prepare a list of homes available in the area of your open house that you want to expose to potential buyers.
• Prepare an area market analysis so that you are up to date on current market values.