Buyer Conversion

What kind of system do you have in place to generate buyer leads and convert those leads into closings?

Here are a few tips to generate more buyer leads and convert those leads into sales:

1. Lead generation

• Internet - are you syndicating your listings on a variety of aggregator sites?
• Your own website – this acts as a virtual business card as most consumers are going to look an agent up online, through Linkedin, Facebook etc.
• Open Houses
• Referrals from past clients
• First time home buyer seminars
• Mailing campaign to renters
• Just Listed and Just Sold postcards
• Sign calls
• Ad calls
• Broker to broker referrals
• FSBO’s that don’t have a buyer’s agent for their purchase

2. Lead conversion

• A lead-management/lead follow-up system
• An email drip campaign
• Excellent telephone skills
• Stop selling and start qualifying and consulting
• Listen to their needs and don’t give them information overload
• Provide neighborhood/community information and market data/statistics
• Make a commitment to your buyers and get a commitment from your buyers