Create a Niche - Market the Niche - Get Found - Get Results
Local Real Estate Agents work in defined geographical areas. In every agent's 'area' there are geographical submarkets and property submarkets. What geographical submarkets or particular property types are in your market that you know people buy and sell?
Identify some market niches, and then using either your MLS or website IDX provider's tools, create and save predefined property searches that return just those properties when clicked on as a link. In other words, give people what they want.
Allow consumers to “One Click Search” several key niche markets that they may be interested in .Property subtypes are also a great niche to market and let people One Click Search. The beautiful thing about allowing people to One Click Search niche markets is, is that you proved them with information they want and need, fast and easy. And secondly, you are not turning off 'everyone else' who just wants to search your general MLS listings. If people have to search your website or click too much to 'hopefully get' what they are looking for, then you are going to lose a lot of lead generation opportunities.
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